While it’s certainly an important piece of the puzzle, successful branding goes beyond simply creating an eye-catching logo for your business. These days, it’s crucial to not only capture the attention of potential customers with that memorable logo, but to also keep their attention by crafting a cohesive brand identity across your digital and traditional marketing efforts. This means that your brand is immediately recognizable no matter where a potential customer interacts with your business, whether digitally via your website and social media or through tangible marketing such as print advertising, flyers and brochures. So, has your brand identity stood the test of time or is it in desperate need of a refresh? Take our handy quiz to find out if it’s time to revisit your business’s overall branding.

A. Less than 5 years old
B. More than 5 years old
C. I do not have a professionally designed logo.

A. Yes, and we regularly run targeted ads promoting our services.
B. We’re on Facebook and post less than three times a month.
C. Do networking functions count as social?

A. Very consistent: Our brand is cohesive no matter where it appears and follows very clear brand guidelines.
B. Fairly consistent: For the most part, our branding is consistent across most platforms, but there is still room for improvement.
C. We do not have clearly defined brand guidelines and there is no cohesion in our brand presence across multiple platforms.

A. Very well: Our design clearly reflects our services and communicates our message well.
B. Pretty well: Our design reflects most of what we do, but there is room for improvement.
C. Not well: Our design doesn’t convey what we do or who we are as an organization.

A. Yes: We have a responsive website where visitors can easily locate the information they’re looking for on either a desktop, tablet, or phone browser.
B. Somewhat: Our website can be difficult to browse depending on what information is being sought and what device it’s being used on.
C. No: We find ourselves hesitant to direct potential customers to our website as it does not function well enough for today’s internet-driven market.

If you answered mostly A’s, your branding is up to date. It communicates the message you want to tell and is modern, consistent and thoughtful. Even if your branding is fairly recent, you should still check in and evaluate your brand from time to time, but you likely won’t need to make any significant changes for a few years.

If you answered mostly B’s, your branding is probably adequate … for now. To better know if it’s time to refresh your branding, you should evaluate your current branding efforts more carefully. A brand audit may be a good next step to see where there is room for improvement. It also might be a good idea to consult a professional marketing team to learn more about how a brand refresh could help and whether it is a practical option for your business.

If you answered mostly C’s, it has likely been many years since you last took a close look at your brand identity. It could be outdated, incomplete, inconsistent, or even unrepresentative of your current business. A refresh is long overdue and should be made a top priority to ensure your brand remains relevant and captivates your audience.

If you have questions about creating a cohesive brand identity for your business, or if you’re interested in learning how a digital marketing firm can provide additional assistance, call 678-482-2270 or click the button below to get started.