VDG Designed DraftServ Machine Debuts at Music Midtown
One of our newest clients, DraftServ Technologies, is making huge strides in the beverage industry with their mobile beer and wine dispensing units.
We had the unique opportunity to design a branded a Sweetwater Brewery unit for their festival debut at Atlanta’s 2014 Music Midtown.
It has been quite the adventure to work with DraftServ, they are one of the fastest growing technologies we have witnessed in awhile.
When they asked for a “craft beer culture, irreverent of sorts, industrial-looking design” for this Sweetwater unit, we knew exactly what they had in mind. And, thousands of festival attendees had the opportunity to pour their own beer with this machine at Music Midtown in September 2014.
With mobile units already at major NFL, NHL and MLB stadiums across the country, as well as international cruise lines, restaurants and venues around the world, DraftServ is well on their way to redefining what the beverage industry as a whole looks like.
We have had the opportunity to focus on building their brand, by creating a cohesive, consistent and recognizable “look & feel” for them. This is merely the beginning for DraftServ Technologies and we’re excited about where this partnership will lead.