Tequila Mama Taqueria, which opened at Suwanee Town Center in March, has completely reworked the look and feel of the space from the previous tenant. The new restaurant boasts a fun, lively atmosphere, and patrons are greeted at the entrance by two giant mariachis from Guadalajara, Mexico. The restaurant has a bright, bold color palette along with an open-air bar and a dog-friendly patio. Tequila Mama also hosts events such as Latin Night, Glow Parties, and National Tequila Day.
Tequila Mama’s menu is a fusion of Latin American and Asian cuisines. In addition to traditional tacos and burritos, the restaurant also puts their unique flavors into “bowls,” such as the La Cantina, Bulgogi and Cubano, all of which have been extremely popular since their opening.
When Tequila Mama approached us about working with them, we were thrilled. We started by designing their logo which incorporates their funky, colorful style, while also being simple and memorable. The “TMT,” which is seen in the upper right side of the design, is based on a Victorian shape and has since been pulled out of the primary logo design and is used on its own as a secondary design throughout their restaurant and social sites. While this acronym primarily stands for Tequila Mama Taqueria, it can playfully be used to mean “Too Much Tequila.” After designing the logo, we began to really develop the feel of the brand while designing their menu; we focused this design around the bright colors, an eclectic style and their iconic “mama.” We are currently still working with Tequila Mama by managing their social media and assisting with their printed media, such as postcards displayed on their tables in the restaurant.