In the summer of 2018, the City of Suwanee debuted a brand-new event. Summer Porch Jam had the feel of an old-fashioned summer block party, featuring food trucks, alcoholic beverages, and musicians playing outdoors at unusual venues throughout Old Town Suwanee: the Mayor’s front porch, for instance.
Summer Porch Jam is part of Make Music Day — an international celebration of music. Launched in 1982 in France, the event is held on the Summer Solstice every year in more than 750 cities in 120 countries; Suwanee’s Summer Porch Jam was the first Make Music Day event in the state of Georgia.
Veugeler Design Group was tasked with designing a poster for the event. The overall design was inspired by the lighthearted feel of a warm summer day in the South. The soft color palette combined with the clean type and layout was influenced by a collection of vintage and retro music posters. Placing the guitar in the center draws your eyes vertically throughout the design, providing an even balance of imagery and text. The music notes floating out of the guitar add a slight touch of motion, wakening a sense of encouragement to stop and enjoy the music.
Our poster design for the Summer Porch Jam was awarded Bronze for Best Promotional Poster at the Southeast Festivals & Events Association’s 2019 Kaleidoscope Awards. The award was presented at the Southeast Festivals & Events Association’s annual conference held in February 2019 in Pigeon Forge, Tennessee.
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