Being named “Beer of the Month” by T.MAC Restaurants in Georgia is a lot like pledging as an enthusiastic freshman: intimidating, exciting and bearing a lot of expectations.
T.MAC is known as the go-to restaurant to try new, local craft beer. So, when our client, Jekyll Brewing in Alpharetta Georgia, was named ‘Beer of the Month’ earlier this year, we knew it was their time to shine. The marketing collateral for this campaign included: posters, tasting cards, social media posts and digital banner ads. Across the board, it was our goal to ensure that T.MAC’s diehard craft beer enthusiasts understood what Jekyll is all about. Our designs spoke to this Southern-inspired, local beer whose style is just a little bit rustic, and laced with a lot of charm.