Veugeler Design Group is approaching 13 years in business as a digital branding agency, and during that time we’ve worked with a number of businesses, cities, nonprofits, and other organizations to help build their brands — whether it’s starting from the ground up or contributing to a brand refresh. During this time we’ve helped clients develop compelling brand visuals and positioning messaging that tell their story and help them stand out from their competition. Through strategic branding, we help to lay the groundwork that forms an emotional connection between the company and its customers in all areas of its branding.
In 2018 alone, we designed 453 logos, built 42 new websites, and logged more than 15,000 hours of client work. We take pride in building and strengthening brands, and we have the knowledge and experience to do it well. But what exactly does it mean to “build a brand”? According to Boundless, a brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design, and also represents the relationships between customers, staff, partners, and investors.
Building a brand doesn’t necessarily stop at designing a new logo or website. We work closely with clients to build the foundation of their brand, from design work (logos, websites, and marketing materials) to big-picture projects like marketing strategies, brand guidelines, identity packages, content development, package design and more.
With more than a decade of experience, we’ve learned what it takes to develop not only a strong brand, but also a cohesive message across all branding. We believe that working with marketing and branding professionals is imperative to take your brand to the next level and see growth. And while there’s really no one who knows your business quite like you do, most small-business owners lack the full knowledge and understanding about branding to tackle building one on their own. In addition, managing a brand identity can be overwhelming while also balancing other tasks that come with running a successful business. But that’s okay, because this is where professionals can help.
For these reasons, more and more businesses are turning to agencies to help manage their branding and marketing strategies. In this post, we’ve highlighted five ways that teaming up with a digital branding agency can benefit your overall efforts.
1. They have hands-on experience and knowledge
When you hire a branding agency, you are gaining a team of experts who have experience helping to create marketing materials for a wide range of businesses. According to Responsify, some of the biggest challenges businesses face when it comes to marketing are limited internal resources, lack of strategy, and lack of content. An agency will have experience creating and working with business strategies that are similar to yours. At VDG, our team of branding gurus helps to develop a variety of clients’ brand strategies by providing them with what we deem are important “services for success.” These include content development, brand guidelines, copywriting, logo and identity packages, typography, photography, and even package design.
As a branding agency with a strong background in design, we take all measure to ensure a client’s brand aligns with what they want to represent. This is especially important when it comes to logo design. Some questions we ask ourselves when approaching a new logo or logo refresh include: Is the logo an accurate depiction of the company? Does it clearly suggest what they do, the customers they want to target, and the reputation they want to uphold? What’s the best way to visually carry that through a design?