Avoiding common website mistakes and how to solve for them.
When launching or redesigning a business website be aware of these common web mistakes.
Do you have a new business and are looking to create a new website? Maybe you have an existing website but it could use a face-lift.
There are many things to keep in mind when designing your business’ website. Some are crucial to ensuring your website enhances your customer’s experience and increases your appearance in organic search results.
But others consist of the basic building blocks that are often unintentionally overlooked, such as optimizing your site for SEO and making sure your site is secure.
So let’s go over how you can be sure to avoid common mistakes when creating your website.
1. Hiding Important Information
We live in a world of instant gratification. When someone is looking for something, they need to be able to find it now. Most users do not have the patience to take the time to dig through your website to find the information they’re looking for.
Make sure important information is prominently displayed on your site, including contact and location information, information about your company, and pricing info (if available), as well as links to places to connect outside of your site — social media, distribution channels, etc.
2. Forgetting to Link to Social Media
Outside of your website, it’s important to connect with potential (or current) customers on social platforms that they are spending their time on.
If a person is interested in a business, he or she is going to “like” it on Facebook, or follow it on other channels such as Twitter, Instagram and LinkedIn, to keep up to date on the latest information about the company. And in today’s social world, it’s important to be present and active on the different social platforms.
92% of marketers say that social media is important to their business.
It is a rookie mistake to exclude links to your social accounts on your website. Make sure they’re prominently displayed not only on the homepage, but also on your contact page, if you have one.
3. Not Optimizing for SEO
Search Engine Optimization is important because it helps potential customers find your website organically, meaning people are using topical keywords in the search engine to find your site, not through direct links from other websites, social media or paid ads.
Why does organic search matter? Organic searches are better at driving relevant traffic to your website. These are the people who have a question or need related to your business.
There are a lot of components that make up SEO: long-tail keywords, meta descriptions, image alt text, tags, internal and external links and relevant content, among others. When building your site, make sure you’re implementing basic SEO practices.
4. Not Securing Your Website
Cybersecurity should be top of mind when creating a website, especially if your website deals with sensitive information.
Make sure your site has an SSL certificate or confirm the current one is up to date. SSL certificates are only valid for a specific time period and will expire.
So, what’s the big deal about taking time to think about SEO, navigation, social buttons and security? Will a website really make that much impact on your business? The answer is a resounding yes.
Your website is your virtual front door and in many ways is replacing the traditional business card. It’s how people find you and find out more about your business. The four components we went over are only some of the essential building blocks to a successful website.
If you’d like more information about how to ensure your website will work for your business, visit the link below.