As you enter the new year, it’s important to take time to re-evaluate your marketing strategy. Does it make sense for your business to pivot based on forecasted trends? What changes can you make in 2018 to increase your ROI? 2017 emphasized the importance of a mobile-first mentality, as well as showcased the power that video can have on SEO — and those trends will continue to lead the charge in 2018. We’ve compiled 20 digital marketing statistics we think you should pay attention to in 2018.
Mobile/Responsive Design
69% of digital media time is now spent on mobile. — Wired SEO
62% of companies increased their sales by designing responsive mobile platforms for their websites. — SAGipi
Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. — NetMarketShare
Average smartphone conversion rates are up 64% compared to desktop conversion rates. — Sweor
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. — MicKinsey & Company
Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device. — Sweor
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Web Design
48% of people mentioned a website’s design is the most important factor in deciding the credibility of a business. — SAGipi
57% of users say they won’t recommend a business with a poorly-designed mobile site. — socPub
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Content Marketing
The top 3 content marketing tactics are Social Media content (83%), blogs (80%), and email newsletters (77%). — Content Marketing Institute
45% of marketers say blogging is their #1 most important content strategy. — Social Media Examiner
Marketers who prioritize blogging are 13x more likely to realize a positive ROI. — Socialemedia
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Social Media
By spending as little as 6 hours per week, 69%+ of marketers see lead generation benefits with social media. — Social Media Examiner
Nearly two-thirds of marketers (62%) chose Facebook as their most important platform, followed by LinkedIn (16%), Twitter (9%), and then Instagram (7%). — Social Media Examiner
47% of millennials say their purchase decisions are influenced by social media. — The Business Journals
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Video
69% of companies report their video marketing budget is increasing. — Ascend2
The top three most effective types of video content: customer testimonials (51%); tutorial videos (50%); demonstration videos (49%). — Curata
Companies using video enjoy 41% more web traffic from search than non-users. — Smallbiztrends
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. — Wirebuzz
Including a video on a landing page can increase conversion rates by 80%. — Unbounce
By 2019, video will account for 80% of global internet traffic, and 85% in the U.S. — Cisco