With the rise of craft beer availability in Georgia, it has become more important than ever before to stand out from the crowd. So, when Jekyll Brewing approached us with an idea for their new seasonal sample pack, we helped their vision come to life. We created a cooler design that will be displayed in package and grocery stores across the Southeast. Adding three-dimensional, life-like design elements and texture, such as condensation, folds or tears on the stickers, ridges on the cooler and shine on the metallic handles, made the finished product something that craft beer consumers will want to pick up and check out. In a nod to their Southern roots we called it, “The Southern Sampler” pack. The response has been overwhelming and Jekyll Brewing told us the product is flying off the shelves. Jekyll Brewing makes really great beer, but coupled with great branding, they now have potential to be a true force in the regional craft beer scene.